APN Outdoor Hype Reel and Motion Toolkit
APN Outdoor is the most established and largest outdoor advertising business in Australia and New Zealand. In 2018 they launched a refreshed logo and brand look to reflect their standing as the leader in market. APN Outdoor commissioned ZSpace to bring the new visual identity to life and create a real buzz around their Bold NEW Voice. We produced a hero Hype Reel to play across all APN’s digital and marketing channels as well as a series of Pre and Post Launch teasers to create a sense of anticipation and awareness of the change in the APN look and attitude. Our design team worked with the new guidelines, colour palette and logo to create a vibrant high energy animated expression of the new brand and its values. We also created a video design template for the team at APN Outdoor to produce their own video content providing them with a toolbox of animated graphic elements to keep the brand consistent across all their in-house communications.