SAMSUNG EXPERIENCE STORE
ZSPACE created 3 epic large-format animations for SAMSUNG’s spectacular Experience Store in Melbourne with beautiful photo real animation inspired by the real world. Each animation plays across a vast wall of 24 HD Samsung screens creating a fluid, living gateway into the store. The photo real animations feature the iconic Southern Cross, an underwater reef shelf and rolling clouds seen at 35 thousand feet. The total size of each animation was nearly 30,000 pixels wide and 5,500 pixels high, and once installed in the store measured about 15 meters from one end to the other, spanning the entire width of the Samsung storefront.