Nickelodeon wanted a fresh new look to take their iconic Slimefest brand further into the Live Music zone. ZSPACE embraced the essential slimeness and made it edgy by adding a high-energy neon vibe and creating a gorgeous library of icons including an angelic speaker with wings and slime powered headphones. We created a Brand Toolkit and Guidelines and made sure the new look was adopted faithfully across all Nickelodeon’s On-Air and Digital platforms as well as on the giant screens and staging at the massive live Event.
The new brand guidelines were rolled out internationally and has redefined what SLIMEFEST looks and feels like all over the world.
Branding Style guide