TRANSPORT FOR NSW had two important messages to deliver on a tight deadline and budget, the introduction of Contactless Payments on Public Transport and the benefits of topping up your Opal Card online and with the Opal Travel App.
ZSpace had the idea to combine the two budgets and develop a broader creative approach to deliver a cohesive content campaign across XTrack TV, Digital and Social platforms. Filming over one intense day on Sydney Trains, Ferries and Light Rail and an additional day at Sydney’s brand new Bella Vista Metro station we captured Video and Photography to populate all Transport NSW content marketing channels. A great example of our team’s multi-skilled approach and ability to think outside the initial brief to come up with a solution and get the best out of a challenging budget and tight deadline.