CARAVAN AND CAMPING INDUSTRY ASSOCIATION NSW
OUTDOOR LIFESTYLE EXPO TVC
The Caravan Camping Outdoor Lifestyle Expo is in its second year and CCIA NSW needed to create some noise about this epic event. The brief was to appeal to a broader audience who love the idea of hitting the road and getting into the great outdoors with family and friends. CCIA NSW are well known and respected for their annual Supershow events across NSW and their flagship event at Rosehill Racecouse but wanted to differentiate the Sydney Expo at Sydney Showground designed to extend the reach of its members to a more urban audience who had never been to an expo like it. With this in mind the team at ZSpace worked closely with CCIA to develop a totally new stylised brand approach for the TV and Digital campaign in 2018.